Google Ads
AdWords agency in London
Google Ads, formerly known as Google AdWords, is a fundamental tool in paid search. Constantly evolving, it remains highly effective and essential to a successful digital acquisition strategy.
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Why Your Business Needs Google Ads
Like other search engine advertising (SEA) channels, Google Ads works by purchasing sponsored links that appear on search engine results pages. It is based on the cost-per-click (CPC) model, meaning you are only billed when a user clicks on your ad and visits your website.
Google Ads Search Network:
The Google Ads Search Network allows you to display a relevant ad on Google search results pages, correlated with the user's search query. This type of ad increases visibility for relevant keywords, thus meeting a specific user need.
Google Shopping:
Google Shopping is a very powerful ad format for e-commerce businesses because it displays the brand, photos, price, and customer reviews at the top of search results. This tool has significant ROI potential due to both its high visibility and the way it showcases the product.
Dynamic Search Ads:
This format doesn't require you to define any specific keywords. Google Ads scans your website pages and dynamically generates ad titles and URLs. This allows you to target relevant keywords you might not have considered.
RLSA (Remarketing List for Search Ads):
This type of campaign allows you to retarget users who have already visited your site by displaying an ad with personalized text. It's a very effective campaign type for improving your conversion rates.
Display:
This network now reaches over 90% of internet users worldwide. It offers the ability to deliver visual ads (banners) across a network of over two million websites, videos, and apps in partnership with Google.
Dynamic Search Ads:
This format doesn't require you to define any specific keywords. Google Ads scans your website pages and dynamically generates ad titles and URLs. This allows you to target relevant keywords you might not have considered.
Portfolio
We have most of the successful brands in Our Portfolio retaining the buisness growth in different segments
Our Customers
Here are some of our reputable customers
Fantastic Ad Manager
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Our experts work on various aspects to optimize your website’s paid search engine marketing (SEM) and generate qualified traffic.
We place particular emphasis on tracking, a key factor for the success of a paid search campaign. Efforts must therefore be focused on monitoring and optimizing campaigns to improve profitability.
Launch brief and KPI definition:
This is the initial contact with an expert to establish a strategy aligned with your profitability objectives. To do this, we need to understand all aspects of your environment (resources, competitors, target audience, constraints, margins, etc.).
Tracking:
Investing in paid advertising means being able to measure campaign results and therefore profitability. We implement the appropriate tracking tools that will allow your teams and We experts to prioritize different channels, assess the performance of your account manager, and, most importantly, better manage campaigns. The ultimate goal is to allocate more budget to the actions (ads, keywords, time of day, etc.) that generate the most conversions in order to maximize your return on investment.
Campaign Creation and Implementation:
To lay a solid foundation for the future, we perform a complete campaign setup and implement the structural elements during the first month of our collaboration.
Optimization:
Each month, your dedicated We account manager will manage and optimize your campaign. The goal is to improve ad placement, increase campaign ROI, and overall enhance your campaign’s performance.
Constant Monitoring:
A Google Ads campaign is only effective if it’s profitable. That’s why We provides daily support to help you better understand your online presence, analyze your performance in terms of KPIs (CPA, CPC, ROI, etc.), and adapt your digital acquisition strategy at any time.
We Guarantees:
Throughout the process of improving the profitability of your Google Ads campaigns, the We Google Ads agency offers billing based solely on results. You will only be billed for our services if the campaign objectives are met.
Regarding SEA (Search Engine Advertising), the We team conducts continuous technological monitoring. This allows us to improve and develop our paid search techniques to provide you with the most effective solutions.
We, a Google Premier Partner SEA Agency:
We fully complies with Google’s guidelines. Our adoption of best practices, along with a sustained level of activity in terms of ongoing campaigns, has allowed us to participate in the Google Premier Partners program, which recognizes the best Google Ads agencies with a badge. This badge is awarded to fewer than 5% of SEA agencies in France, making it a true mark of quality that positions We as a leading player in paid advertising without compromising our 100% ROI-focused DNA.
Testimonials
Kristen Moore
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Joanna Foxx